About Us

The Flapper Boutique was founded in late 2018 and specialises in the online retail of 1920's Flapper Dresses and Accessories.

WELCOME TO THE FLAPPER BOUTIQUE

We’re Kate and Steve - a husband-and-wife duo, doting parents to our beautiful young boys (who have more energy than a 1920s jazz band on its third encore)! Together, we share a passion for the glitz, glamour, and timeless elegance of the Roaring Twenties.

Our mission is anything but cliché, its simple: to make sure that all our customers look and feel amazing at their next Great Gatsby or 1920s-themed party with show-stopping flapper dresses designed to make memories that last a lifetime.

MEET OUR TEAM (AKA FAMILY!)

When you shop with us, you’re not supporting a faceless company — you’re helping a mum and dad support schooling, kids sport, visits to the doctors practice, family dinners, and bedtime stories. It also gives us the flexibility to help our parents as they grow older.

For this, we are incredibly grateful. Who knows, our 2 boys might even be the ones packing your order someday… Just not now as it might come wrapped in paper mâché covered in crayon!!! .

WHY WE STARTED

Founded in 2018, our journey began with a love for vintage fashion and the magic of Great Gatsby themed events. After struggling to find high-quality, authentic 1920s flapper dresses for a Gatsby party of our own, we decided to create something better.

Today, with over 20,000+ customers globally, we’re proud to offer a collection that combines the iconic style of the Jazz Age with modern comfort and impeccable craftsmanship. Our collection caters for all ages and sizes.

WHAT MAKES US DIFFERENT

When we started in 2018, there were few competitors in our niche. However, the past few years have seen the rise of low-cost, Chinese-based companies offering cheap imitations of our products. Fast forward to 2025, we estimate that 95% of our competitors are either based in China or are Chinese businesses operating on low cost selling platforms.

We regularly hear from customers sharing their disappointing experiences with these companies - frustrating for us as we are left to pick up the pieces and just wish everyone would have shopped with us in the first place!!!

Their stories are all the same - poor quality, inaccurate sizing, unreliable delivery and poor customer service. These conversations have highlighted what truly sets us apart.

• Amazing Quality: We use hand-selected fabrics and stunning embellishments to ensure every piece is built to last.
• Value for Money: Competitive pricing without compromising on quality—no cheap imitations here.
• Accurate Size Charts: Every dress is hand-crafted with precision, ensuring the perfect fit every time.
• 5-Star Customer Service: Our team is driven by hard work and compassion, striving to give every customer the best experience possible. While we can’t please everyone 100% of the time, such cases are exceptionally rare—less than 0.0001%!

SUSTAINABILITY & ETHICAL MANUFACTURING

We are committed to doing 1920s fashion the right way. We don’t sacrifice quality to offer cheap prices. We partner with manufacturers who prioritise environmentally friendly practices, minimising waste and reducing their carbon footprint.

Equally important, our manufacturing partners ensure that all factory workers are treated with respect and dignity. They uphold strict ethical standards, providing fair wages, safe working conditions, and absolutely no tolerance for exploitative practices such as slave labour.

By choosing us, you’re not only embracing timeless 1920s elegance but also supporting a brand that values people and the planet.

THANK YOU FOR SUPPORTING OUR DREAM

We’re so deeply grateful for every customer who chooses to shop with us. Your support means the world to us, allowing us to support not only our family, but on occasions others. 

Many Thanks

Kate & Steve.